Persuasive Techniques

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The advertisement appeals to my REPTILIAN brain because the President Bush is in a press conference which would be kind of important. Then comes my LIMBIC brain, when the reporter through the shoe it made me feel heroic that someone would stand up to a powerful person. And finally my NEOCORTEX which makes me think why the reporter through the shoe.

1. Symbol: For me the main symbol was the President of United States.

2. Plain Folks: The reporters in the room are normal people that attend conferences on daily bases.

3. Humor: I think that it makes a lot of people laugh. Well at least it made me laugh

4. Name Calling: The reporter called the President a "DOG". Which is a very big insult in Iraq

5. Testimonial: Everyone recognizes President Bush, he is well know all over the world.

I picked this video for a reason not to make fun of President Bush but to show people that it doesn't always have to commercial or any kind of advertizing to persuade someone.